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Kobo Sees Spike in Sales after Borders Bankruptcy

March 29, 2011

I recently posted about how Kobo was going to be staying in business even after Borders went bankrupt (this was a concern because Border was one of Kobo’s major suppliers).

Now, I saw a short article saying that Kobo actually saw an increase in traffic of 30% after Borders filed for bankruptcy, and what they’re calling a “huge sales spike” in the following weeks.

This does not necessarily mean that suddenly all of Border’s book customers decided to start using ebooks. My guess is that it was a combination of these types of things:

– People who hadn’t heard about ebooks (or much about them) suddenly were reading news about Kobo, and decided to check it out.

– People who were on the fence about buying ebooks were suddenly reading news about Kobo, and decided to take the plunge and buy one.

– There was just generally a lot more media attention for Kobo than usual.

– Maybe some people thought they’d find deals on ebooks if Kobo was actually having a hard time and in danger of going under.

The big question will be whether their sales stay elevated over time. That is, of course, the big question about ebook sales in general … will they outpace paper books, like Amazon keeps reporting that the Kindle does? Will the technology improve enough that ebooks become more mainstream than they have so far? I think they will, but we’ll just have to wait and see.


From → eBook News

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